NoonBrew Review 2026: Liquid Mushroom Coffee Concentrate

Our In-Depth NoonBrew Review

Most mushroom coffee comes as a powder you mix with hot water. NoonBrew takes a completely different approach—a liquid concentrate you pour into water, milk, or smoothies. It's the mushroom coffee equivalent of cold brew concentrate, designed for the iced coffee generation.

Founded by two friends who wanted a healthier afternoon pick-me-up, NoonBrew carved out a unique niche in the mushroom coffee market. The liquid format offers convenience that powders can't match, but does the taste and value hold up?

We tested NoonBrew for two weeks, trying it various ways—iced, in smoothies, straight, and mixed into recipes. Here's our complete assessment.

The NoonBrew Story

From Afternoon Slump to Solution

Founded: 2021
Founders: Two health-conscious friends (Andrew and Allan)
Origin Story: Tired of the 2pm energy crash and the limited healthy options for afternoon caffeine, they created NoonBrew as a better alternative to energy drinks and second cups of coffee.

The Philosophy:

• ▸Convenience first
• ▸Afternoon energy optimization
• ▸Iced coffee culture
• ▸Clean ingredients
• ▸Functional benefits without the crash

Unique Positioning: Unlike most mushroom coffee brands that compete for your morning routine, NoonBrew specifically targets the afternoon energy market—their name literally references noon.

What Makes NoonBrew Different

The Liquid Concentrate Format

How It Works:

• ▸Liquid extract (not powder)
• ▸Concentrated formula (1-2 oz per serving)
• ▸Mix with 6-8 oz water or milk
• ▸Instant preparation—no dissolving needed

Advantages Over Powder:

1. ▸No mixing issues — Never clumps or settles
2. ▸Instant preparation — Just pour and stir
3. ▸Iced coffee optimized — Dissolves instantly in cold liquid
4. ▸Travel-friendly — No powder to spill in bags
5. ▸Smoothie compatible — Easy to blend
6. ▸Precise dosing — Exact measurement every time

Disadvantages:

1. ▸Requires refrigeration after opening (shelf-stable before)
2. ▸Not for hot coffee (designed for cold)
3. ▸Different taste profile (more herbal)
4. ▸Limited versatility (can't use in baking/hot recipes)

Ingredient Analysis

What's In The Bottle

Base:

• ▸Concentrated coffee extract
• ▸Purified water
• ▸Natural preservatives (to maintain freshness)

Mushroom Blend (4 varieties):

1. Lion's Mane (400mg per serving)

• ▸Form: Liquid extract
• ▸Benefit: Cognitive focus
• ▸Extraction: Dual extraction

2. Chaga (400mg per serving)

• ▸Form: Liquid extract
• ▸Benefit: Antioxidants and immunity
• ▸Extraction: Hot water extract

3. Reishi (300mg per serving)

• ▸Form: Liquid extract
• ▸Benefit: Stress relief and calm
• ▸Extraction: Dual extraction

4. Cordyceps (300mg per serving)

• ▸Form: Liquid extract
• ▸Benefit: Energy and endurance
• ▸Extraction: Standardized extract

Additional Ingredients:

• ▸Natural flavors
• ▸Citric acid (preservation)
• ▸Monk fruit extract (subtle sweetness)
• ▸No sugar added

What's NOT Included:

• ▸Artificial sweeteners
• ▸Artificial colors or flavors
• ▸Dairy or soy
• ▸Gluten
• ▸GMOs

Ingredient Quality Assessment

✅ Excellent:

• ▸Clean ingredient list
• ▸No artificial anything
• ▸Decent mushroom amounts
• ▸Liquid extraction preserves bioavailability

⚠️ Notable:

• ▸No organic certification mentioned
• ▸Mushroom source not specified
• ▸Natural flavors (not specified what)
• ▸Preservatives necessary for liquid format

Taste Test: Herbal, Not Coffee

First Impressions

The Liquid:

• ▸Dark brown color
• ▸Consistent viscosity (slightly thicker than water)
• ▸Herbal aroma with coffee notes
• ▸No sediment or particles

Preparation Options:

1. ▸With cold water: 1-2 oz concentrate + 6-8 oz water + ice
2. ▸With milk: 1-2 oz + 6-8 oz milk + ice
3. ▸In smoothies: 1 oz + smoothie ingredients
4. ▸Straight: (Not recommended—too concentrated)

The Taste Profile

With Cold Water (Black):

• ▸Herbal, tea-like character
• ▸Subtle coffee undertones
• ▸Earthy mushroom notes
• ▸Slightly bitter (cold brew style)
• ▸Clean finish
• ▸Not coffee-forward

With Milk (Oat Milk Tested):

• ▸Much more palatable
• ▸Creamy and smooth
• ▸Earthiness mellows
• ▸Reminiscent of chai latte
• ▸Very drinkable
• ▸Still herbal, not coffee-like

In Smoothies:

• ▸Blends well
• ▸Adds coffee/mushroom boost
• ▸Earthiness hidden by fruit
• ▸Good addition to morning smoothie

The Afternoon Angle

NoonBrew is specifically designed for afternoon consumption:

• ▸Lower caffeine (40mg) won't disrupt sleep
• ▸Reishi helps with afternoon stress
• ▸Lighter than morning coffee
• ▸Refreshing iced format

The Experience: More like a functional iced tea than a coffee replacement. It's refreshing, light, and won't wire you for the evening.

Taste Comparison

| Factor | NoonBrew | RYZE | Four Sigmatic | |--------|----------|------|---------------| | Coffee taste | ★★☆☆☆ | ★★★★☆ | ★★★★★ | | Herbal taste | ★★★★☆ | ★★★☆☆ | ★★☆☆☆ | | Smoothness | ★★★★★ | ★★★★☆ | ★★★★☆ | | Refreshing | ★★★★★ | ★★★☆☆ | ★★★☆☆ | | Approachability | ★★★☆☆ | ★★★★☆ | ★★★★★ |

Verdict: NoonBrew tastes good but different. Don't expect coffee—expect a functional herbal beverage with coffee undertones.

Effects and Benefits: Our 2-Week Trial

Testing Protocol

• ▸Duration: 14 consecutive days
• ▸Dosage: 1-2 oz daily, afternoon (2-3pm)
• ▸Preparation: With oat milk over ice
• ▸Tracking: Energy, focus, afternoon slump, sleep

Week 1: Introduction

Days 1-3:

• ▸First impression: Different, not bad
• ▸Energy: Gentle lift, no jitters
• ▸Focus: Mild improvement
• ▸Sleep: No disruption (drank at 2pm)

Days 4-7:

• ▸Energy: Helped with afternoon slump
• ▸Focus: Better concentration in afternoon
• ▸Stress: Felt more balanced
• ▸Notable: Didn't need second coffee

Week 2: Full Integration

Days 8-14:

• ▸Energy: Reliable afternoon boost
• ▸Focus: Sustained through afternoon
• ▸Sleep: Continued good sleep
• ▸Overall: Effective afternoon ritual

Specific Observations

Afternoon Energy: NoonBrew excels at its intended purpose—preventing the afternoon slump. The 40mg caffeine is just enough to refresh without causing evening sleep issues.

Cognitive Benefits: Lion's Mane effects were subtle but present. Felt more alert and focused during afternoon work sessions.

Stress Management: The Reishi seemed to help with afternoon stress. Felt calmer and more balanced during busy afternoons.

Sleep Quality: Unlike afternoon coffee, NoonBrew didn't affect sleep quality. Could drink at 3pm and sleep normally at 10pm.

Price and Value Analysis

Cost Breakdown

NoonBrew Mushroom Coffee Concentrate:

• ▸Price: $36 for 30 servings
• ▸Cost per serving: $1.20
• ▸Subscribe & Save: $32.40 ($1.08/serving)

Competitor Comparison:

| Brand | Format | Servings | Cost/Serving | |-------|--------|----------|--------------| | NoonBrew | Liquid | 30 | $1.20 | | RYZE | Powder | 30 | $1.20 | | Four Sigmatic | Powder | 15 | $1.87 | | MUD/WTR | Powder | 30 | $1.33 | | Laird | Powder | 20 | $1.40 |

Value Assessment:

NoonBrew is competitively priced at $1.20/serving—same as RYZE, less than premium options. Consider:

• ▸Convenience premium: Worth it for the format
• ▸No waste: Liquid means no undissolved powder
• ▸Versatility: Works in smoothies, recipes

Verdict on Value: Fair pricing for the convenience and unique format. Not overpriced, not a bargain.

Who Should Buy NoonBrew

Ideal For:

✅ Iced coffee lovers

• ▸Optimized for cold preparation
• ▸Refreshing afternoon option
• ▸Beats watered-down iced coffee

✅ Convenience seekers

• ▸Ultimate convenience—just pour
• ▸No mixing, no clumping
• ▸Great for busy schedules

✅ Afternoon energy seekers

• ▸Designed for 2-3pm slump
• ▸Won't affect sleep
• ▸Lower caffeine perfect for afternoon

✅ Travelers

• ▸TSA-friendly size
• ▸No powder to spill
• ▸Easy to prepare anywhere

✅ Smoothie enthusiasts

• ▸Easy to add to smoothies
• ▸Adds functional benefits
• ▸No texture change

May Not Be Right For:

❌ Hot coffee purists

• ▸Designed for cold/iced
• ▸Not optimal hot
• ▸Different taste profile

❌ Coffee taste seekers

• ▸More herbal than coffee
• ▸Won't replace coffee ritual
• ▸Earthy, not coffee-forward

❌ Budget shoppers

• ▸Same price as powders
• ▸Less versatile
• ▸Requires refrigeration

❌ Maximum mushroom variety seekers

• ▸Only 4 mushrooms
• ▸Some competitors offer 6

How to Prepare for Best Results

Recommended Preparation

Classic Iced NoonBrew:

1. ▸Fill glass with ice
2. ▸Add 1-2 oz NoonBrew concentrate
3. ▸Add 6-8 oz cold water or milk
4. ▸Stir well
5. ▸Enjoy immediately

NoonBrew Latte:

1. ▸Add 1-2 oz concentrate to glass
2. ▸Add 6-8 oz cold milk (oat, almond, dairy)
3. ▸Add ice
4. ▸Stir or shake
5. ▸Optional: add vanilla or cinnamon

NoonBrew Smoothie:

1. ▸Add 1 oz concentrate to blender
2. ▸Add banana, spinach, protein powder
3. ▸Add ice and milk
4. ▸Blend until smooth

Pro Tips

Enhancement Ideas:

• ▸Add lemon for refreshing twist
• ▸Mix with sparkling water for spritzer
• ▸Blend with banana and cocoa for mocha smoothie
• ▸Add to protein shakes

Timing:

• ▸Afternoon (2-4pm) for intended use
• ▸Pre-workout for lighter energy
• ▸Morning if you prefer lower caffeine

NoonBrew vs. The Competition

NoonBrew vs. RYZE

| Feature | NoonBrew | RYZE | |---------|----------|------| | Format | Liquid concentrate | Powder | | Best for | Iced/cold | Hot or iced | | Taste | Herbal | Coffee-forward | | Convenience | ★★★★★ | ★★★★☆ | | Price/serving | $1.20 | $1.20 | | Mushrooms | 4 varieties | 6 varieties |

Winner: RYZE for coffee taste and hot prep. NoonBrew for convenience and iced.

NoonBrew vs. Cold Brew Coffee

| Feature | NoonBrew | Cold Brew | |---------|----------|-----------| | Caffeine | 40mg | 150-200mg | | Mushrooms | 4 varieties | None | | Preparation | Instant | Requires brewing | | Functionality | Adaptogenic | Just caffeine | | Afternoon friendly | Yes | May affect sleep |

Winner: NoonBrew for afternoon use and functionality. Cold brew for maximum caffeine.

NoonBrew vs. Energy Drinks

| Feature | NoonBrew | Energy Drinks | |---------|----------|---------------| | Caffeine | 40mg | 150-300mg | | Ingredients | Clean, natural | Often artificial | | Crash | None | Common | | Health impact | Positive | Questionable | | Sugar | None | Often high |

Winner: NoonBrew is a vastly healthier afternoon option than energy drinks.

Frequently Asked Questions

Does NoonBrew taste like coffee?

Not really. It has coffee undertones, but the dominant flavor is herbal/earthy. Think of it more as a functional iced tea than a coffee replacement. With milk, it's smoother and more latte-like.

Can you drink NoonBrew hot?

You can, but it's not designed for it. The flavor profile works better cold. If you want hot mushroom coffee, a powder like RYZE or Four Sigmatic is better.

How much caffeine is in NoonBrew?

40mg per serving—about half a regular cup of coffee. This is intentional for afternoon use without sleep disruption.

Do you need to refrigerate NoonBrew?

Before opening: No, shelf-stable
After opening: Yes, refrigerate and use within 30 days

Is NoonBrew good for morning or just afternoon?

Either, but designed for afternoon. The lower caffeine makes it perfect for afternoon, but you can use it morning if you prefer less caffeine.

Can you travel with NoonBrew?

Yes, very travel-friendly. The bottle is sealed and won't spill like powders. TSA-friendly size for carry-on. Just note the 30-day refrigeration after opening.

Is NoonBrew worth the price?

If convenience and format matter to you, yes. At $1.20/serving, it's competitively priced. The liquid format offers advantages powders can't match.

Where can I buy NoonBrew?

Online: NoonBrew's website, Amazon
Retail: Limited availability (mostly online)
Subscription: Available with discount

Final Verdict

Rating: 4.2/5 stars

NoonBrew fills a specific niche in the mushroom coffee market—the convenient, iced, afternoon option. It won't replace your morning coffee ritual, but it's an excellent alternative to second cups of coffee or energy drinks.

Why It Stands Out:

• ▸Ultimate convenience (liquid format)
• ▸Perfect for iced coffee lovers
• ▸Travel-friendly
• ▸Afternoon-optimized (won't disrupt sleep)
• ▸Clean ingredients

Where It Falls Short:

• ▸Not coffee-forward (herbal taste)
• ▸Requires refrigeration after opening
• ▸Limited to cold preparations
• ▸Fewer mushrooms than some competitors

Bottom Line: If you regularly struggle with the afternoon slump and want a convenient, healthy alternative to more coffee or energy drinks, NoonBrew is worth trying. The liquid format is genuinely convenient, and the afternoon-specific formulation works as advertised.

Best For: Iced coffee lovers, convenience seekers, afternoon energy needs, travelers, and smoothie enthusiasts.

Skip If: You want hot coffee, need strong coffee taste, or want maximum mushroom variety.

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Want a more coffee-forward option? Check our RYZE review or best mushroom coffee brands guide.

Looking for morning alternatives? See our coffee alternatives guide.

Last updated: February 2026 | Testing period: January 2026